

In the past two decades, Shoni has started two businesses, turned around two others and held senior positions in JSE-listed companies as well as advising multinationals and large parastatals on corporate and business strategy, corporate governance best practice and building and managing corporate reputation. Shoni’s first professional employment was as a financial controller at First Rand Group before joining Business Report, initially as a sub-editor and later as the Banking and Insurance reporter. While at Business Report he was awarded a scholarship to Cambridge University, UK where he did research in the financial services sector as part of the Wolfson Press Fellowship programme, sponsored by PwC. Before starting Ambani Reputation Management, Shoni held several senior positions both in corporate and agency environment including Media Relations Manager-Nedbank, Associate Director-Empowerdex-the country’s first BEE advisory and rating agency, Associate Director-Nkonki Inc (Auditing and Business Advisory), Managing Director-MS&L South Africa, Corporate Communications Director-The Communications Firm, Managing Director-Underline Communications and CEO Flow Reputation Management. He led teams that launched some of the most iconic global brands in South Africa such as Virgin Mobile.
Shoni was a training facilitator at The Institute for the Advancement of Journalism (IAJ). He holds a Master of Business Administration (MBA) qualification.
His community work includes serving as one of the 14-members appointed by the Minister of Tourism to the tourism sector B-BBEE Advisory Charter Council. Shoni is also an SME mentor at Black Umbrellas. He also served a three year term as a Non-Executive Director on the Board of Housing Company Tshwane.
