Reputation Managment

Reputation Through Good Governance

More and more organisations are beginning to see the importance of building and maintaining a good reputation. A good reputation doesn’t just happen, though. It is a product of something, a consequence of action already taken. Ambani’s philosophy is that building a good reputation is essentially about observing international best practice in good governance. Corporate governance is the sum total of all the rules, policies, organisational cultural norms and many other written and unwritten rules that direct the manner in which an organisation is managed. If the organisation is managed well, in accordance with these set guiding principles, rules and laws, then the outcome should be positive. However, if an organisation is not managed well, or pays lip service to its own governance regime, a culture will eventually develop that will manifest to the outside world through several avenues, collectively creating a company or brand with a negative reputation. Ambani helps organisations to realise that reputation is an important asset, then helps them to build and guard that reputation – realising that good business will eventually lead to a good reputation – and help them to communicate the exemplary manner in which the business is run.