Classic Public Relations

Communication with public & media

Ambani Reputation Management considers public relations (PR) an important sub-set of reputation management. PR has media as its core delivery platform to help deliver our clients’ messages to their target audiences. We do this by developing highly targeted and effective media strategies to give our clients’ brands, campaigns and products a voice that has credibility. 

The Ambani team has experience in the newsrooms of some of the country’s most respected publications which means we understand how to create messages that have credibility and have media appeal. We continually appraise ourselves of changes in the media so that we are able to work with media houses in a mutually beneficial way, as opposed to the traditional approach where PR agencies function as a mere conveyor belt to deliver press releases to the media.

Our PR offering recognises the importance of good story telling. We tell our clients’ stories in a manner that ensures audiences engage with the message. Most importantly, we make sure that the story is credible and that it can lead to change or influence public opinion, thereby driving a change in behaviour.